Saturday, October 22, 2011

End of All Things: a music video

Some time in the middle of the summer I got inspired to film another music video. I was walking in Central Park listening to the Egyptian remix of a Britney Spears song "Gimme More." (Sadly that is not one of the gayest things I have ever said.) The song was both sexy and haunting. Sadly Ms. Spears' own video for Gimme More, the song that was about to inspire my next few months, debuted on an album called "Blackout" where I'm quite sure she spent most of her time blacked out. Therefore her video was dare I say lack luster.

As I walked through the park I began to think of the evolution of humanity over the past 100 years... and how "far" we've come. "Give me more. Give me more." played over and over in my head. I thought about how dangerous human beings can be and how rarely our appetites are ever really satiated. After all: to be human is to constantly feel the need for expandtion. If you disagree, ask yourself why happiness isn't constant.

I started to think of the next hundred years. Where would we be?

I began to conceptualize a music video.

The original premise was that technology and our advancements go so beyond us in the future that we lose that which makes us human. We evolve into something "greater" than human. Almost Godly. Technology makes things so readily available to us now... can you imagine what will be readily available to us in the future? If and when everything we ever wanted is a click away... won't something inside us inevitably die? In a sense, wouldn't our soul cease to exist? I thought this was something worth examining.

Realizing I do not have the Copywright for the Britney Spears song, I decided to take it a step further and enlist my very talented friend Will Pailen to write and produce a song based on this premise. Will was totally on board. Over the phone I described everything I just wrote and more. I explained how the theme is the death of humanity but that somewhere there is still hope. Will would later come back to me with the hook of the song... a hook that was EXTREMELY catchy and one in which I quickly fell in love with.

"It's at the end of all things now.
Now is the end of all things,
Here at the end of all things, now
And we're starting to feel it.
But at the end of all things,
It starts a new beginning.
Here at the end of all things now,
We can lift up off the ground."

It was and is brilliant.

I loved the idea that the end of one cycle begins another. And slowly the concept of the video shifted to a  celebration of the human spirit and the cycle that one human spirit can go through.

It is our ability to love that makes us godly. End of all things is a music video about the depth of the human heart and the ability it has to transform us.

Thank you: Will Pailen for writing an awesome song. Colleen Katana for being so beautiful and jumping on board to do an overnight shoot which lasted until 9 am!!!!! Brian Kainowski for not only being an awesome assistant director but for lending your shoulder in rough times. Tiffany Garlick for making Colleen even more beautiful with your paint. And Tony and Jeremy for letting me steal lighting equipment and smoke machines from the bar!!!


Months ago, before the song was even written, I edited a few promos together to get some "hype" going. (You can check them out on my facebook page) One of the promos ends with "Legends are made of this stuff." 

And when it comes down to it, love is the only force that makes Legends worth passing along.







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